Position in the Project:
Experienced Researcher
Job:
Professor, PhD
Institution:
Bucharest University of Economic Studies (ASE)Bucharest University of Economic Studies, Faculty of Business Administration in Foreign Languages (FABIZ)
Prof. Dan has a background in Business Administration with a focus on marketing and management. She is teaching both bachelor’s and master’s degree programs, especially European Business Environment, Customer Relationship Management, and Consumer Behavior, at the German and English streams of FABIZ. Her scientific and teaching interests include entrepreneurship, marketing, consumer behavior, and the business environment. Mihaela Dan has extensive national and international research and teaching experience (including scholarships in Germany and Austria), and she is engaged in various research projects, especially in the field of entrepreneurship, carried out in collaboration with national and international organizations.
